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Sales Training & Coaching Specialists
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Turbo-charge your sales Team's Performance!
 Like everyone, sales people hold private beliefs about themselves and other people. These beliefs often make the difference between those that over and under achieve. Yet while most Sales Directors grasp the concept of activity management, skills and knowledge development, far too many feel powerless to help their teams turn negative beliefs into positive ones.
To Achieve Optimum Performance
If you consider that research has proven that 85% of sales training is lost within 3months without continual reinforcement… it makes you realise that optimum performance can only come from continual coaching (which includes addressing both the conscious competence i.e. your activity and skill level, as well as your unconscious competence – your values and your beliefs).
Prior to embarking on any form of sales skills development or training programme you need to consider the following:-
- Training has a very short-term affect if it is not continually reinforced.
- Sales people often do not put much credence in external trainers who they perceive to not understand their business.
- If trained members of staff leave – then that training investment is lost.
- Most sales teams have varied skills levels – How do you provide sales’ coaching that is applicable to all at one time?
- Training generally focuses on the conscious – you need to influence the unconscious in order to develop top achievers.
If you would like to find out more about how to enhance and optimise the performance of your salespeople and this strikes a chord then contact us to find out more.
Trilogy specialises in providing solutions that will enable you and your sales team leaders to become superb coaches, will convert any time spent with your sales people into valuable coaching time and will continue working for you long after sales people leave!
Latest News from Trilogy
 Creating a Customer Profile
Generating leads is an important sales activity that plants the seeds of growth for sustainable business development. A lead is purely a name that you could refer to as a SUSPECT because their potential to buy is unknown. Before you can qualify leads to determine whether they have the money, authority and desire to buy your product or service you need to generate them! When deciding upon which lead generation methods work best for you and your organisation, it helps to have clarity on the types of customers you’d like to attract. This means creating an Ideal Customer Profile to bring direction to your lead generation activities.
The following questions will stimulate your thinking when it comes to developing your ideal customer profile.
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