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MemCom Interactive Conference - 1st July, IOD, London
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Conference Programme
Don't miss this great new conference for Professional Membership Organisations, Trade associations and those organisations with memberships or communities whose needs, interests and involvement are increasingly being served by web sites and electronic communications. 9.00 AM Registration and coffee 9.30 Chairman’s Introduction Phil Flaxton, Chief Executive, IT Forum Foundation, InterForum InterForum is a not-for-profit organisation that helps British businesses to trade electronically. Working in partnership with Government and industry, InterForum helps to ensure that the education, legislation and technology are in place to enable British businesses to profit from the digital economy. 9.45 Hot link hot seat A judge from the British Interactive Media Association awards then gives us a run down on some of the good things going on in membership web sites. 10.15 How to achieve greater member participation on your web site Lynda Blackshaw, Marketing Manager, The Royal Institution of Chartered Surveyors The RICS website was re-launched in September 2004 with a new look, new feel and importantly, a host of new functions aimed at meeting the needs of members. Lynda will explain how, following a comprehensive ongoing campaign, currently over 30,000 members have registered providing invaluable insight into segmentation modelling. 10.45 Three John Smiths – Achieving integration between membership database and interactive web sites Paul Beveley, Consulting and Implementations Director, ASI Europe UK, European and US customer examples of how membership data is seamlessly integrated with their web sites, allowing members to conduct membership activities online, through a personalised web site experience. 11.15 Questions & Answers 11.30 Coffee 11.50 Measurement – Hit or miss? Andy Flint, Head of Client Services, ABC Electronic Andy talks about how to really measure your web site stats. This topic covers issues such as measuring return on investment of your website and providing a currency which advertisers can trust. 12.15 Conference Debate - What is success and who decides what counts? Chaired by Philip Buxton, Deputy Editor of Revolution with speaker and delegate panel. Philip poses the question: Is success unique users, revenue generation, greater loyalty, council approval, saving on print, member recruitment and participation? Revolution is the only digital economy magazine targeted primarily at marketers. It has been built on a powerful mixture of real case histories, evaluation, analysis, opinion and news. 12.35 LAST MINUTE.COM A video message on on-line success from Chairman and Chief Executive Brent Hoberman. 12.45 Lunch 2.00 Integrating print with web content Paul Jackson, Director of Professional Operations, IEE Professional Networks With a suite of membership communications and a vibrant website, the IEE has created a dynamic integration between print and electronic communications. Paul Jackson reveals how to achieve this integration efficiently and successfully. 2.30 Break-out streams The afternoon will offer delegates the opportunity to attend a choice of brief presentations and panel / audience Q & A sessions. Choose from either: • Trade Association stream How to achieve winning ways with web sites Chair: Paul Beveley, ASI Europe Jeremy Vibert, Head of TRADA Information Centre Catherine Tidnam, Web Manager Food and Drink Federation These award winners will discuss their approaches to success and be available to answer questions in a panel session chaired by Paul Beveley of ASI Europe. AskTRADA is the website for the Timber Research and Development Association and its partner company TRADA Technology Ltd. Jeremy has played a leading role in 'reinventing' TRADA, which resulted in a 33% growth in membership over 15 months. He is also responsible for the askTRADA website, which catalysed this success and subsequently won the 2005 MemCom Best Website Award. The Food and Drink Federation won both the MemCom and TAF 2004 Awards. The MemCom Award judging panel felt that the FDF website was an excellent example of how to utilise the internet to manage communications with members - http://www.fdf.org.uk Catherine joined the Food and Drink Federation (FDF) in 2001 as Web Manager with the remit of developing online services and extending the reach to a broad range of audiences. OR • Professional / Individual Membership Organisation stream E mail panacea or pain Chair – Chris Combemale, Chief Operating Officer E-Mail Vision Panel of two senior membership organisation marketeers. The session will discuss aspects of the e-mail tactics at your disposal, such as: EZines/Newsletters; Product/Service Alerts; Product/Service Updates; Research Questionnaire; Product Launches; Competitions; Announce new services; Subscription renewals; Reactivation mailing; Event driven programmes; Innovative Billing e-mailings. E-Mail Vision is a pan-European email marketing technology and service provider with offices in London, Paris, Hamburg and Munich. They have over 100 active clients ranging from large corporates to mid-size companies. With 23+ years relevant experience, Chris has taken a lead in industry level issues concerning legislation, best practice and education. He is currently Chairman of the DMA Email Marketing council and a member of the DMA Governance Committee. 3.15 Coffee 3.30 Break-out streams – choose from either: • Trade Association stream E mail and Searching Questions Jon Davey, LiaiseOnline gives his top twenty tips and chairs the discussion Panel of two senior membership organisation marketeers. Jon and a panel of experts will be on hand to answer your questions regarding the secrets of success in email marketing, how to appear higher on search engine listings, etc. Jon Davey runs LiaiseOnline, providing email marketing solutions and services for clients such as the Hotel Marketing Association a branch of the Chartered Institute of Marketing. It’s dedicated to providing quality toolkits for individuals and businesses looking to improve their electronic communications. OR • Professional / Individual Membership Organisation stream Recruitment and retention strategies Chair - Chris Levy, Head of Marketing, The Royal Institution of Chartered Surveyors Panel of two senior membership organisation marketeers. This session will allow the audience to learn and discuss how to balance their website to ensure effective recruitment of new members and retention of existing members. 4.15 Conference summing up 4.30 Conference Closes |
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